Choose An Industry
The first step is to choose an industry that needs leads. Nationwide industries are more desirable because it’s easier to advertise a nationwide campaign online as opposed to a local campaign.
You also want to choose an industry that is currently in high demand. Take auto finance, for example. These lenders provide auto loans for used vehicles to consumers who are not able to get approved for a new car loan through traditional banks.
An astounding 107 million Americans — about 43% of the U.S. adult population — have auto loan debt. That’s up from 80 million Americans in 2012, when those with home mortgages outnumbered those with auto loans.
Choose A Marketing Strategy
The most popular paid marketing channels are Facebook, Google Adwords and YouTube. In most cases, Facebook is the cheapest way to generate leads today and has the ability to send more volume than other marketing channels.
Facebook targets specific audiences, and they do a great job at it. They make it possible to target your ads based on the type of car someone drives, their income or even their net worth. For auto finance leads, you’d want to target consumers with lower income and who are looking to buy less expensive used cars. Facebook makes this easy to accomplish.